- Most individuals acknowledge Cal Poly by our emblem. The defend and wordmark collectively kind the Cal Poly emblem and represents us on the very highest stage. It acts as our signature and stamp of high quality. It’s, and may at all times be, essentially the most constant ingredient in our communications.
- Components of the Protect
- Right Use of the Emblem
- Incorrect Use of the Emblem
- Don’t recreate or modify the brand in any means. Please keep away from these widespread violations to make sure the brand is used persistently throughout all platforms.
- Secondary, Tertiary and Affiliate Lockups
Most individuals acknowledge Cal Poly by our emblem. The defend and wordmark collectively kind the Cal Poly emblem and represents us on the very highest stage. It acts as our signature and stamp of high quality. It’s, and may at all times be, essentially the most constant ingredient in our communications.
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Our wordmark is customized to replicate each the historic and fashionable sides of our model. It can’t be replicated via typesetting and shouldn’t be separated from the defend.
Our defend was impressed by the college seal and designed to characterize our core philosophy, Study by Doing, in addition to our iconic location. It pays homage to our legacy of excellence, and makes Cal Poly immediately recognizable.
Alternate Emblem: The college sometimes makes use of the horizontal expression of the brand, however the alternate vertical emblem can be utilized the place it really works greatest with a selected format.
A lot of the gadgets housed on the College Advertising and marketing Wiki, requiring college login for workers and school. Word that ITS requires the usage of Cal Poly’s VPN Digital Personal Community (VPN) service to entry the Cal Poly Wiki for off-campus or distant customers. This enables college and workers to securely entry campus assets, however requires DUO authentication. Click on right here for the ITS information and step-by-step directions.
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The Cal Poly emblem could also be utilized by Cal Poly college, workers and college students for formally authorised campus makes use of solely. It isn’t for private use. The emblem ought to at all times be reproduced from official college art work. Please don’t try to create Cal Poly logos. School and workers can obtain college logos by way of the College Advertising and marketing Wiki.
Components of the Protect
Study by Doing: Our core philosophy, current in all the pieces that we do as an establishment.
Solar Rays: Our sunny California location mixed with the illumination of educational discovery.
Bishop Peak: Pays tribute to our distinctive sense of place among the many chain of volcanic mountains alongside the Central Coast.
Quill and Hammer: A visible illustration of the stability of observe and concept inherent in Cal Poly’s Study by Doing academic philosophy has appeared within the college seal since 2001.
Right Use of the Emblem
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Clear House: Protected space refers back to the clear area required surrounding the brand. The protected space for our emblem is measured utilizing the peak of the “Y.” Utilizing this method, the protected space distance will at all times scale with the brand.
Minimal Measurement: In all print functions, the defend ought to by no means be lower than .4″ tall.
Authorised Coloration Variations: The Cal Poly emblem has two colour codecs: one-color and two-color reversed. When you’ve got a further one-color emblem want, contact College Advertising and marketing.
A Cal Poly emblem should seem on the entrance or again of all types of communication. When applicable, an official pairing, which can embrace the defend, the title of the faculty, division or unit in a selected configuration, could also be used. The Athletics Division and official Cal Poly membership sports activities are exceptions and should use official athletics marks. Anybody who makes use of Cal Poly’s logos or visible components should learn and settle for Cal Poly’s trademark licensing tips.
Incorrect Use of the Emblem
Don’t recreate or modify the brand in any means. Please keep away from these widespread violations to make sure the brand is used persistently throughout all platforms.
Secondary, Tertiary and Affiliate Lockups
The college emblem is taken into account the first emblem; the logos particular to high schools, divisions, departments, facilities of excellence and affiliate organizations are referred to as lockups as they incorporate particular particulars locked up with the defend and wordmark. All of these kinds of logos are designed by College Advertising and marketing and provided immediately to guide communicators throughout campus. Don’t attempt to create or modify a Cal Poly emblem in a design program.
Go to the College Advertising and marketing Wiki for an inventory of the communicators who’ve entry to variations of the brand you might want.
A lot of the gadgets housed on the College Advertising and marketing Wiki, requiring college login for workers and school. Word that ITS requires the usage of Cal Poly’s VPN Digital Personal Community (VPN) service to entry the Cal Poly Wiki for off-campus or distant customers. This enables college and workers to securely entry campus assets, however requires DUO authentication. Click on right here for the ITS information and step-by-step directions.
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